When it comes to business signage, there are countless options to choose from. However, some business owners may struggle to find ways to make their signage stand out and grab attention in order to drive sales. Creative signs and graphics that utilize a variety of visual elements can help businesses reach new heights of success by providing a competitive edge in the marketplace.
According to Cone, one of the most important aspects of a sign’s design is its font. While this might seem like a small detail, the right font can make a big difference in the overall appearance of the sign and, therefore, its branding impact. She adds that using a font with a bit of personality can set a business apart from the competition. For example, some business owners choose to use a fun, bold font for their company name or slogan in order to grab attention. Nevertheless, it’s imperative that the font is easy to read and that it looks professional in the context of the sign.
The ability to capture attention is a critical aspect of any business, and it’s especially true for small businesses that are competing against larger corporations. For these businesses, it’s vital that their branding and marketing efforts are able to connect with consumers on an emotional level and convince them to buy a product or service.
In order to do that, businesses need to create a consistent look across all of their marketing materials, including their business signs. This way, consumers will start to recognize a brand and its message when they see it on social media, in print ads, or even in the windows of their favorite retail stores.
Another element that’s crucial to a business’s marketing strategy is its ability to stay ahead of market trends and customer satisfaction. That means leveraging data analysis tools and actively seeking out feedback from customers. For example, a sign business can use online surveys to ask customers about their challenges, wishlist items, and overall satisfaction with the products they purchase. Then, it can use the results of these surveys to develop and deliver new sign solutions that address customers’ needs.
Cone says that the work she and her team at a local signs & graphics shop do is rewarding, as they love creating unique signs that can help local businesses grow their reach. She also believes that a strong community is crucial to the success of any business. As such, she and her team are proud to support local businesses with their signage and promotional efforts, as well as be an integral part of the Spanish Fork Junior High and Nebo Education Foundation.